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Thursday, March 1, 2012

Facebook Timeline For Brand Pages

ACTIVATE TIMELINE


First, visit the Timeline for Pages preview manager and select to add Timeline to your Pages. You’ll then enter a curation period where only your Page’s admins can see Timeline, while everyone else including your fans will see the old design. Walk yourself through the features detailed below, and when you’re ready, click the “Publish Now” button atop your Page to start showing off Timeline to everyone. You can upgrade anytime until March 30th, 2012, at which Timeline will automatically become publicly visible for all of your Pages.
HaVe a saMpLe view oF new Timeline page here....

COVER


About Section

Below the Cover is your Page’s standard profile picture, name, and two stats: your total Likes and the number of “people talking about this”. The About section shows a description for brands or an address and contact info for local businesses. Users can click through the About link to unfold a map and view other basic info. Be sure to fill out a short, punchy description of your brand’s identity.

Page Apps

The redesign of how Page apps are displayed could be the primary disadvantage of Timeline for Pages. Apps have been relocated from the left navigation sidebar to the right side of the About section. While they appear with thumbnail photos instead of as text links, they’re overshadowed by the massive cover above. There are four app tiles above the fold, and the first is permanently occupied by Photos. The rest can include Likes, Videos, Events, Map and a Page’s custom apps.
Previously, Pages could set a default landing tab that all non-fans would first see instead of the wall when they visited a Page. This is no longer allowed. Instead, users always see the main Timeline view and have to actively click through to custom apps. This means custom apps for your contests, promotions, games, media, coupons, and signup widgets may receive much less engagement from users who find their way to your Page.

Messages

By default, Page Timelines allow users to send direct, private messages to your Page. This creates a new customer service channel where you can address users’ concerns without having to discuss issues publicly on your Page’s wall / Timeline. Pages cannot proactively send messages, you can only respond to users that have already contacted you.
Since asynchronous customer service through messages is much cheaper than fielding live voice calls, Page messages could create additional ROI if you convince users to message instead of calling. If you find users complaining publicly on your wall, kindly ask them to message you instead and say you’ll resolve their problems there. You’ll need to consistently monitor and respond to messages though, or you’ll risk being perceived as ignoring your fans.

Admin Panel


Rather than sending admins to a separate interface, the new Admin Panel drops down and appears overlaid over Timeline when clicked. It displays notifications of recent activity such as posts to your Timeline by fans, a list of your most recent Page Message conversations, new Likes, and a snapshot of your Insights data including the volume of your own posts, total reach, and the number of “people talking about this”. Each section can be drilled into for a more detailed look. A “Manage” button on the Admin Panel reveals the “Edit Page” option where you can configure all your Page’s settings including whether fans can post to your Timeline and who can see those posts.



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